Adobe and Publicis Groupe transform the marketing landscape with an industry-first joint content supply chain solution: PX connects the power of Adobe software with Publicis’ global audience data, media capabilities, and marketing transformation expertise, to accelerate omnichannel content production, performance, and personalization.
Data-driven, enabling dynamic-delivery and powered by the biggest modular-first studio network, PX is built to service engaging personalization at scale.
PX connects Adobe’s comprehensive content supply chain technologies with Publicis best-in-class studio and media capabilities within a seamless interface, providing marketers with a personalised dashboard and direct access to smart briefing, review and approval and modular asset management systems.
Directly connected to Publicis Groupe’s network of 50 content studios, expert in modular content strategy, creative and production, PX is a one-stop-shop for marketers to originate, adapt, version and optimize their content. New generative AI capabilities include translation, generative voice-over origination as well as Adobe’s new Sensei GenAi generative AI services, and Adobe Firefly, Adobe’s family of creative generative AI.
The solution seamlessly connects data with taxonomy integrity and AI-driven tagging across the entire content supply chain from origination to publication and storage. PX tracks asset performance and includes AI-based image recognition that enables smart in-flight optimization.