IN THE NEWS

Deepti Velury named CEO Publicis Global Production As Group Further Accelerates on Intelligent Creativity. Read the full press release here.

 

HELLO, WE ARE PUBLICIS PRODUCTION, THE FIRST INTELLIGENT CONTENT COMPANY.

Within Publicis Groupe’s Intelligent Creativity business, we specialize in bringing creative ideas to life, and to consumers. By combining 100 years of craft excellence with 6,000 experts across 52 locations of the world’s biggest studio network, we leverage the industry’s richest data, through the power of agentic AI, to radically redefine content production with Intelligent Content.

We intuitively deliver this through Leona, the world’s first Intelligent Content agent. The result? Predictively performing content that unlocks business growth in unprecedented ways.

No more guesswork. No more waste. Just content that works, working a lot harder.

 

 

Channel proliferation is driving up costs

Make only what matters

Focus only on the audiences that matter the most with content that you know works

Content never seems to be fit for platforms… not to mention consumers

Make it relevant

Switch from gut instinct to content that is contextually produced and culturally checked

Tracking content performance is fragmented… to say the least

Make only what works

Consolidate assets and assess attribute performance across multiple sources for a truly comprehensive view of what works and what doesn’t.

Everyone’s talking about AI, but it somehow doesn’t seem to be living up to its promise

Make it intuitively

Get everything done through a simple conversational interface, with specialist AI agents working for you in the background.

Efficiency is trumping effectiveness

Make it count

Don’t pick one, get both.

Sound too good to be true? Meet Leona, the first Intelligent Content agent.

Through a simple conversational interface, she helps hungry marketers create content that is radically relevant, drives real business growth, stands out, and leaves a lasting impression, without any waste.

01

Connected Intelligence

At the core of Intelligent Content, and the driver of Leona, sits Connected Intelligence. This is where everything we know about your audiences (Connected Identity) meets everything we know about your creative assets (Connected Performance), to unlock growth in unprecedented ways. Making sure your content is relevant to your business.

Connected Identity

We leverage the world’s largest, most accurate, up-to-date and resilient consumer data to identify growth cohorts with clear, actionable profiles. We can see exactly who you’re speaking to, what they care about, and what will connect with them, ensuring you only make what you need.

Connected Performance

We tag your assets with hundreds of attributes, helping us know exactly what works and what doesn’t, and you, focus only on what works.

02

Connected Craft

03

Connected Scale

04

Meet Leona

Want to know more? Reach out.

Contact us